Google Calendar is a free and easy way to manage staff schedules and even display booked time slots.
How to Claim Your Optometry Business Listing in Google
Marketing Tips // 19.11.2010This brief tutorial explains how to use Google’s Local Business Center to improve your online visibility. Don’t be alarmed if you’ve never heard of the Local Business Center; most other business owners haven’t either. It’s a relatively-new system that lets you update and enhance the profile that Google already has on your practice.
Failing Visitor Expectations: Mistakes to Avoid
Website design // 10.12.2009Even before seeing your website, visitors have a preconception of what it looks like. For example they expect it to be bright, clean, and professionally-written like other medical websites they’ve seen. This article briefly examines the most common optometry website problems that we’ve seen. If you already have a website, we hope this list can help you to optimize it for better performance.
Recent Articles
15 Ways to Acquire New Patients Online: Part 1
As some optometrists have discovered, the Internet can be a substantial source of new patients. That’s because Canadians are increasingly using search engines—Google, Yahoo!, Bing and others—as a quick way to find information about local businesses. We outline five things optometrists can do to get more website exposure by improving their search engine ranking.
Continue →10 Steps to Building a Great Optometry Website: Part 1
Creating a website for your practice can be a daunting task, so we’ve assembled this list to help guide you through it. If you’re working with a web designer who is unfamiliar with optometric websites, you should review the following design steps so you can make better-informed decisions. Mistakes made in planning can be difficult to correct later on.
Continue →
