Google Calendar is a free and easy way to manage staff schedules and even display booked time slots.
This brief tutorial explains how to use Google’s Local Business Center to improve your online visibility. Don’t be alarmed if you’ve never heard of the Local Business Center; most other business owners haven’t either. It’s a relatively-new system that lets you update and enhance the profile that Google already has on your practice.
Even before seeing your website, visitors have a preconception of what it looks like. For example they expect it to be bright, clean, and professionally-written like other medical websites they’ve seen. This article briefly examines the most common optometry website problems that we’ve seen. If you already have a website, we hope this list can help you to optimize it for better performance.
As some optometrists have discovered, the Internet can be a substantial source of new patients. That’s because Canadians are increasingly using search engines—Google, Yahoo!, Bing and others—as a quick way to find information about local businesses. We outline five things optometrists can do to get more website exposure by improving their search engine ranking.Continue →
Creating a website for your practice can be a daunting task, so we’ve assembled this list to help guide you through it. If you’re working with a web designer who is unfamiliar with optometric websites, you should review the following design steps so you can make better-informed decisions. Mistakes made in planning can be difficult to correct later on.Continue →
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