Recent Articles

15 Ways to Acquire New Patients Online: Part 1

Marketing Tips // 09.12.2009

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15 Ways to Acquire New Patients Online: Part 1

As some optometrists have discovered, the Internet can be a substantial source of new patients. That’s because Canadians are increasingly using search engines—Google, Yahoo!, Bing and others—as a quick way to find information about local businesses. We outline five things optometrists can do to get more website exposure by improving their search engine ranking.

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10 Steps to Building a Great Optometry Website: Part 1

Website design // 08.12.2009

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10 Steps to Building a Great Optometry Website: Part 1

Creating a website for your practice can be a daunting task, so we’ve assembled this list to help guide you through it. If you’re working with a web designer who is unfamiliar with optometric websites, you should review the following design steps so you can make better-informed decisions. Mistakes made in planning can be difficult to correct later on.

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