Even before seeing your website, visitors have a preconception of what it looks like. For example they expect it to be bright, clean, and professionally-written like other medical websites they’ve seen. This article briefly examines the most common optometry website problems that we’ve seen. If you already have a website, we hope this list can help you to optimize it for better performance.
15 Ways to Acquire New Patients Online: Part 1
Marketing Tips // 09.12.2009As some optometrists have discovered, the Internet can be a substantial source of new patients. That’s because Canadians are increasingly using search engines—Google, Yahoo!, Bing and others—as a quick way to find information about local businesses. We outline five things optometrists can do to get more website exposure by improving their search engine ranking.
10 Steps to Building a Great Optometry Website: Part 1
Website design // 08.12.2009Creating a website for your practice can be a daunting task, so we’ve assembled this list to help guide you through it. If you’re working with a web designer who is unfamiliar with optometric websites, you should review the following design steps so you can make better-informed decisions. Mistakes made in planning can be difficult to correct later on.
How to Claim Your Optometry Business Listing in Google
Marketing Tips // 07.12.2009This brief tutorial explains how to use Google’s Local Business Center to improve your online visibility. Don’t be alarmed if you’ve never heard of the Local Business Center; most other business owners haven’t either. It’s a relatively-new system that lets you update and enhance the profile that Google already has on your practice.
Recent Articles
Failing Visitor Expectations: Mistakes to Avoid
Even before seeing your website, visitors have a preconception of what it looks like. For example they expect it to be bright, clean, and professionally-written like other medical websites they’ve seen. This article briefly examines the most common optometry website problems that we’ve seen. If you already have a website, we hope this list can help you to optimize it for better performance.
Continue →15 Ways to Acquire New Patients Online: Part 1
As some optometrists have discovered, the Internet can be a substantial source of new patients. That’s because Canadians are increasingly using search engines—Google, Yahoo!, Bing and others—as a quick way to find information about local businesses. We outline five things optometrists can do to get more website exposure by improving their search engine ranking.
Continue →10 Steps to Building a Great Optometry Website: Part 1
Creating a website for your practice can be a daunting task, so we’ve assembled this list to help guide you through it. If you’re working with a web designer who is unfamiliar with optometric websites, you should review the following design steps so you can make better-informed decisions. Mistakes made in planning can be difficult to correct later on.
Continue →How to Claim Your Optometry Business Listing in Google
This brief tutorial explains how to use Google’s Local Business Center to improve your online visibility. Don’t be alarmed if you’ve never heard of the Local Business Center; most other business owners haven’t either. It’s a relatively-new system that lets you update and enhance the profile that Google already has on your practice.
Continue →